Resources
The questions owners actually ask.
Plain-language guides. Each one answers the question on the page, in full, before it mentions anything we sell.
Guides
Do you own your website? What to ask first
Who should own your domain, hosting and website files, what happens if you leave your designer, and the questions to ask before you sign anything.
How do Bay Area customers find a local business?
Google Business Profile basics for Bay Area businesses: why you may not show on Maps, how categories, service areas and reviews work, and what to list where.
How do I connect booking, payments and records?
What systems a small service business actually needs, how to connect booking, payments and client records, and how to stop losing leads between tools.
How do I get my business ready to run without me?
What makes a small business sellable, what buyers look at, which processes to document first, and how to find out whether it can run without you.
What does a new business need set up before launch?
The order to set up a new business: domain, email, website, booking, payments and accounts in your own name. What to do yourself, and when to get help.
What is service design, and how does it help?
Service design in plain words: the whole path a customer takes through your business, what a blueprint shows an owner, and when a small business needs it.
What makes a small business brand look established?
What a small-business brand identity includes, which files you should own and in which formats, how to get your logo files back, and when to refresh.
Who is the founder of LEUX Design? E.L. Johnsdotter
E.L. Johnsdotter founded LEUX Design in Burlingame, California — twenty years of starting businesses, a chemistry degree, mortgage lending, and design training.
Why can't AI search engines find my business?
Why ChatGPT, Google AI Overviews and Perplexity may not mention your business, how to check what they see, and what to fix first. A plain guide.